Next month, The All England Lawn Tennis And Croquet Club (AELTC) will open up its first pop-up shop in Wimbledon Village. The shop will be open until the end of the Championships and will be located on the high street.
It will sell a range of official products from clothing and headwear to rackets, bags and balls.
In an interview with the Wimbledon Guardian, Adrian Mills, Chairman of the Wimbledon Village Business Association (WVBA) said:
“This is fantastic news for Wimbledon Village. The Wimbledon pop-up will be the perfect addition to our summer activities, shop window competition, the hanging baskets… all make the Village such an attractive and buzzing place to be in.”
This year the WVBA has also secured a two year sponsorship contract with the AELTC to oversee the Championship tennis flags.
This is a major step forward for the WVBA, demonstrating their commercial awareness and credibility within the local community.