Asquith, the Original Ethical Activewear Brand, celebrates its 20th Anniversary
Asquith are delighted to celebrate 20 years of making women Feel Wonderful. The original, ethical, activewear brand, which is female owned and run by a majority female team, will celebrate its 20th Anniversary with lots of exciting newness; bright colours, fresh faces and three new sustainable fabrics.
2022 also sees the beginning of a partnership with The Eve Appeal, a charity Asquith will be supporting throughout its 20th anniversary year.
‘I’m so thrilled to be celebrating Asquith’s 20th birthday. I wish my mother and grandmother could see where Asquith is now. When I started Asquith 20 years ago as an activewear brand using only natural fabrics it was seen as quite odd. And the concept of clothing for yoga, Pilates and living in was also quite unusual; hard to believe but many people didn’t know what yoga actually was! It’s amazing how far we’ve come too on our sustainable journey. We still have a long way to go. I’m very proud to have so many wonderful, loyal Asquith customers as well as a wonderful team at Asquith. I couldn’t be prouder’-Founder, Alice Asquith
For the past 20 years, Asquith has put people and our planet at the forefront of everything they do. For SS22, the collection continues to be made from fabrics powered by plants. Super soft bamboo, organic cotton and their trademarked performance fabric, Bambor®, sit alongside three new fabrics, Tencel, bamboo fleece and a woven organic cotton/Tencel. Always sustainable, every piece in Asquith’s collection, feels amazing against your skin, is naturally breathable and very comfortable to wear. Jersey collections are responsibly made in a GOTS certified factory in sunny
Southern Turkey while woven pieces are made with its factory partners in Dehli. Sedex certified, all employers work 8 hour days, and no one is under the age of 20.
For SS22, Asquith are excited to launch lots of fabulous new pieces to sit alongside its bestselling core range. Brilliant Bambor® Bras and Vests, wear everywhere Short and Long Sleeve Tops, performance Leggings to gently hold you in – supporting you on and off your mat – and Bamboo Pants for lunging or lounging. A capsule collection of super-soft everyday lifestyle pieces; Signature soft Culottes, Jumpsuits, Sweatshirts and laid-back woven Pants are perfect for whether you’re working out or going out.
The new colour palette mixes the brightest Sky Blue, cool Dusky Pink and a wonderfully vivid Orchid, with some contrasting neutrals Slate and Oyster. This season, Asquith are delighted to be donating 5% from the sales of all Orchid styles to the Eve Appeal. There are also four new eye-catching prints including Japanese Floral, Shadow and Tropical Print.
You can Feel Wonderful knowing your everyday wardrobe is looking after the planet and people too. All their packaging is recyclable and plastic free.
Sizes range from XS to XXL in most styles, plans are also afoot to extend these sizes further too! Asquith also offer a variety of leg lengths in its most popular styles – short, regular and long.
Asquith is available at www.asquithlondon.com and at boutiques, yoga and Pilate’s studios, luxury spas and hotels worldwide.
For further information about the collection, cut out requests, or to arrange an interview with Alice Asquith, Founder & Creative Director, please contact:
Julia Sugden Email: firstname.lastname@example.org
Telephone: +44 7974 578641
Written By: Emma Wurfel | Deputy Editor