Interview with Covett founder; Cynthia Morrow

Covett is the intelligent, joyous and safe way to own more of the jewellery you dream of.

We all want the opportunity to dress ourselves up in fine jewellery or designer handbags, and in a world where we are borrowing each other’s houses, cars, clothes, boats and more; why not share these items, too?

Covett has revolutionised fine jewellery with their shared ownership and subscription-based models which allows for the sharing of fine jewellery & luxury items.

Shared ownership is the savvy way to reduce the investment and be more a more conscious consumer.

Fascinated by this jewellery revolution, we dig deeper and interview the founder; Cynthia Morrow

Who/ What inspired you to start your own business?

I spent a good portion of my career trying to drive innovation in large companies. I love innovative ideas and always wanted to do something that was disruptive.

Why is Covett, such a game changer?

Covett is the world’s first truly circular luxury platform, introducing a new way for customers to gain access to the luxury goods by offering technology enhanced sharing models.

With our partner, Front Row London, we offer co-ownership of fine jewellery, designer bags, and designer clothing as part of our Circular Luxury Club. We provide a white glove concierge service that insures, cleans, maintains, stores and delivers these fabulous items.